Integrated Marketing & Brand Strategy Professional
Marketing professional with 8+ years of experience driving audience growth, content engagement, and brand impact across television, streaming, film, and digital platforms.
“Your audience decides in seconds. Capture their attention, and everything else follows.”
Campaign Views
Watch Minutes
Brands & Platforms
Sony Pictures NetworksTelevision Broadcaster
ZEE5Streaming Service - Zee Entertainment
Amazon MX PlayerStreaming Service - Amazon India
Zee StudiosFilm Production & DistributionSony Pictures NetworksTelevision BroadcasterZEE5Streaming Service - Zee EntertainmentAmazon MX PlayerStreaming Service - Amazon IndiaZee StudiosFilm Production & DistributionSony Pictures NetworksTelevision BroadcasterZEE5Streaming Service - Zee EntertainmentAmazon MX PlayerStreaming Service - Amazon IndiaZee StudiosFilm Production & DistributionSony Pictures NetworksTelevision BroadcasterZEE5Streaming Service - Zee EntertainmentAmazon MX PlayerStreaming Service - Amazon IndiaZee StudiosFilm Production & DistributionAbout
I'm Shashwat Kumar, an Integrated Marketing & Brand Strategy Professional with 8+ years of experience leading integrated marketing campaigns across television, streaming, theatrical films, and digital entertainment.
I've built campaigns that reached millions of viewers, generated billions of watch minutes, and helped brands become part of popular culture.
I combine audience insights, creativity, analytics, storytelling, and strategy to launch entertainment properties that people genuinely connect with.
2018
Started International Film Marketing at Zee Studios
2020
Content marketing for streaming originals at Amazon MX Player
2022
Brand & content marketing leadership at ZEE5
2025
Marketing Manager at Sony Pictures Networks
Experience
Owned brand strategy and 360° integrated marketing campaign execution for flagship non-fiction (reality) television shows on Sony Entertainment Television. Led cross-functional initiatives spanning TV, social media, performance channels, digital, and city-level ground activations.
Key Campaigns & Projects
Skills
Services
Brand Marketing
Integrated Marketing Strategy
Entertainment Marketing
OTT Marketing
Content Marketing
Campaign Planning
Audience Research
Go-To-Market Strategy
Marketing Consultation
AI Content Strategy
Education
Post Graduate Diploma in Management, Marketing Specialization
Jun 2016 – Mar 2018 | Mumbai, India
Canadian equivalency assessed through World Education Services (WES)Bachelor of Technology, Applied Petroleum Engineering
Aug 2010 – May 2014 | Dehradun, India
Canadian equivalency assessed through World Education Services (WES)Volunteering
Manage the festival's social media channels, curating & publishing scheduled content to drive audience engagement and ticket turnout across tour screenings.
Certifications
Udemy
In ProgressFeatured Campaigns
2025Sony Pictures Networks
Driving one of Sony Entertainment Television's flagship reality show campaigns through a content-first marketing strategy that generated 442M+ impressions, 15M+ engagements and a 3.3% engagement rate.
View case study
2025Sony Pictures Networks
Turning India's biggest celebrity cooking reality show into a social-first entertainment experience, delivering 904M+ views, 623M+ reach and an 800+ creator ecosystem.
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2024ZEE5
Leading the strategic planning and integrated digital launch campaign for Sam Bahadur on ZEE5, driving nearly 2X platform subscriber acquisition through a video-first branding campaign.
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2023ZEE5
Driving the OTT launch of The Kerala Story on ZEE5 through an integrated, video-first branding campaign that delivered 45.8M impressions, 160K clicks and nearly 2X platform subscriber acquisition.
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2023ZEE5
Developing the content branding strategy for Ghoomer by leveraging the global fan appeal of Abhishek Bachchan, with a phased OTT launch campaign that delivered 70.9M impressions and 232K clicks.
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2021Amazon MX Player
Developing the strategic marketing blueprint for Indori Ishq through audience-first positioning, cultural insights and a phase-wise communication strategy.
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2021Amazon MX Player
Developing the strategic marketing blueprint for Matsya Kaand through audience-first positioning and genre-driven storytelling that launched one of the platform's flagship con-thriller originals.
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2019Zee Studios
Developing the overseas marketing strategy for Good Newwz by positioning it as the festive family entertainer of the season across television, digital, influencer, radio, cinema, outdoor and on-ground activations.
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2019Zee Studios
Led large-scale overseas experiential marketing for Kesari, bringing the story of 21 brave Sikhs facing 10,000 invaders to global audiences through community Gurudwara partnerships, Holi festival integrations, and targeted local media campaigns.
View case studyContent Creation
Beyond marketing campaigns, I enjoy creating content that connects with people through humour, culture, and relatable storytelling.
Contact
Phone
+1 (437) 669-5556Location
Toronto, Ontario, Canada
Status
Permanent Resident of Canada